Today Tea Ltd.
Today Tea Ltd.

OUR ROOTS

 

1970 The promoters of Today Tea are in Tea industry for nearly 4 decades. Mr. Shambhu Dayal Jain started trading in tea with his firm 'Broker Tea Co.' and pack it in name of  'Broker Brand' Tea.That time tea came in 5 paise, 10 paise, and 50, 100, 250 gms.
1990 'Golden Eagle' brand was launched in 25 paise pack in automatic readymade pouch system in format of ladi. That was in Delhi & Haryana, this brand was much popular due to its quality and still in several places, people are crazy for this brand.
1992 It came in Re. 1/- pack of polyster pouch to check the wasting as all offer brands were them packed in paper.
1993 This year another brand Amrit Tea was launched with same different flavour to cater the demand of selected class & widening the market grip still, it is very much popular in certain areas of North & East Delhi.
1995 New brand 'Today Tea' was launched with a 250 gms pack.It also started in Re. 1/- pack of 25 gm plus 10 gm tea, which made it leader in a very short period.
1998 Creating records of first's every time that year three layer metalized poly pack was introduced in Rs. 5/-, which was the first in tea industry and become the trend selter for all other brands. This shows that the company was innovating new concepts which were followed later on by other brands.
2000 It was the 27th June of that year when film 'Gadar' star heroine Amisha Patel launched the Today HARYALI Tea brand in five star hotel of the capital Mr. Vijay Pratap Roody, then commerce minister Mr.  Rakesh Jain, owner of Venus Cassettes were among the eminent guests, The launching has jam packed  with media persons. Again for the first time in tea industry 'Holographic pouch' men in produced to pack the tea.
2003 It's not the sophisticate taste in every some think for additional strong taste. And to   this segment 'Today No. 1' was launched with stronger taste at most affordable price.
2004

Making 'Today' as brand umbrella a new brand was launched as Today Premium tea by then Miss World Priyanka  Chopra again in another five star hotel of the capital and the media attendances was record breaking at that time.In the same year 'Star Nite' was organised in Talkatora Stadium where Govinda, Shilpa, Shetty, Udit Narayan with several other popular stars performed live & over 20,000 people witness the crazy show which is still the talk of town.On 19th July, 2004, another popular heroine Amrita Rao opened the Today Tea gates for entering the beautiful city Chandigarh and Punjab in early January.

2006 To reach the doors of elite class, Today Tea Premium ATC Pack in 250 gms was launched in the same highly classed seven star hotel ‘The Ashok’ that year also witnessed another first from this company as Zip slider pack of 1 kg was launched in Today Haryali Tea. This helps in keeping the tastes till the last

 

Today Tea Ltd.
 
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