||The promoters of
Today Tea are in Tea industry for
nearly 4 decades. Mr. Shambhu
Dayal Jain started trading in tea with his
firm 'Broker Tea Co.' and pack it in name
of 'Broker Brand' Tea.That time tea
came in 5 paise, 10 paise, and
50, 100, 250 gms.
brand was launched in 25 paise pack in automatic readymade pouch
system in format of ladi. That was in Delhi
& Haryana, this brand was much popular due
to its quality and still in several places,
people are crazy for this brand.
||It came in Re.
1/- pack of polyster pouch to
check the wasting as all offer brands were
them packed in paper.
||This year another
brand Amrit Tea was
launched with same different flavour to
cater the demand of selected class &
widening the market grip still, it is very
much popular in certain areas of North &
||New brand 'Today
Tea' was launched with a 250 gms pack.It
also started in Re. 1/- pack of 25
gm plus 10 gm tea, which made it
leader in a very short period.
of first's every time that year
three layer metalized poly pack was
introduced in Rs. 5/-, which was the first
in tea industry and become the trend selter
for all other brands. This shows that the
company was innovating new concepts which
were followed later on by other brands.
||It was the 27th
June of that year when film 'Gadar' star heroine Amisha Patel launched
the Today HARYALI Tea brand in five star
hotel of the capital Mr. Vijay Pratap Roody,
then commerce minister Mr. Rakesh Jain,
owner of Venus Cassettes were among the
eminent guests, The launching has jam
packed with media persons. Again for the
first time in tea industry 'Holographic
pouch' men in produced to pack the tea.
||It's not the
sophisticate taste in every some
think for additional strong taste.
And to this segment
'Today No. 1' was launched with
stronger taste at most affordable
Making 'Today' as brand
umbrella a new brand was launched as Today
Premium tea by then Miss World Priyanka Chopra again in another
five star hotel of the capital and the media
attendances was record breaking at that
time.In the same year 'Star Nite' was organised
in Talkatora Stadium where Govinda, Shilpa,
Shetty, Udit Narayan with several other
popular stars performed live & over 20,000
people witness the crazy show which is still
the talk of town.On 19th July, 2004, another popular heroine
Amrita Rao opened the Today Tea gates for
entering the beautiful city Chandigarh and
Punjab in early January.
||To reach the
doors of elite class, Today Tea Premium ATC
Pack in 250 gms was launched in the same
highly classed seven star hotel ‘The
Ashok’ that year also witnessed another
first from this company as Zip slider pack
of 1 kg was launched in Today Haryali Tea.
This helps in keeping the tastes till the